Culture by Design
Adkins, Ian
Culture by Design has been written as a practitioner's guide to show you a different and better way to design and deliver a new corporate culture, whether the focus is on agility, customer centricity, innovation, living the brand, safety or something else.
Organizational change has become logical, rational and linear - all too often it seems to be about process and structures or involve overwhelming 'hearts and minds' communications or trai...